Introduce your story
Onboarding, profile development, introductory publicity, and the first scheduled media-coverage visits.
EAST HARLEMTOURISM BOARDJoin the network
MEMBERSHIP · CONNECTION · OPPORTUNITY
Your network starts here.
It doesn’t stop here.
The East Harlem Tourism Board connects businesses, professionals, corporations, tourism organizations, and destinations through visibility, relationships, referrals, and shared opportunity.
Based in East Harlem. Open to the wider New York region, the United States, and the world.
THE VALUE OF BELONGING
Visibility gets you noticed.
Relationships move you forward.
Membership is designed to help people discover one another, exchange useful referrals, identify opportunities, and build business relationships across communities and markets. We provide a platform for connection, not a guarantee of sales, contracts, or referrals.
EAST HARLEM TOURISM BOARD PRESENTS
Harlem
Renaissance 4.0.
Your story deserves more than a single post. Join a year-long media journey built around visibility, storytelling, and meaningful connections.
$49.99per month · 12-month journey
Join the journey YOUR YEAR, MAPPED FROM DAY ONE
Know what’s next.
At onboarding, members receive a personalized 12-month media and promotion calendar. It identifies their scheduled monthly media-coverage visits, planned campaign themes, content deadlines, and any confirmed appearances—so participation has structure from the start.
Build visibility
Continue monthly coverage and identify relevant interviews, editorial features, and programming opportunities.
Connect your audience
Explore cross-franchise collaborations, member stories, and promotional opportunities connected to your work.
Build your media portfolio
Organize published stories and available recordings, review activity, and plan the next chapter.
A real calendar—not a vague promise.
Each paid membership month includes one scheduled on-site media-coverage visit with a correspondent interview and written story. The annual calendar distinguishes confirmed dates from proposed appearances; television, radio, and other placements beyond the stated benefits remain subject to editorial selection and production scheduling.
BEYOND VISIBILITY
Build together.
Give back together.
Harlem Renaissance 4.0 is designed to connect members as people, not just profiles. Alongside media and promotion, we are developing a community calendar centered on peer support, shared wellness, and opportunity for the next generation.
EVERY WEEK
Franchise Meetups
Small-group gatherings for members in each franchise to exchange ideas, share resources, make introductions, celebrate progress, and spark collaborations.
Peer connection · Shared learning · CollaborationONCE A MONTH
The Community Table
A shared community meal bringing members across franchises together to build relationships, welcome new voices, and make space for honest conversation.
One table · Many perspectives · Stronger tiesMONTHLY WELLNESS
Community Health Initiative
Wellness education, prevention resources, and activities developed with qualified health professionals and community partners. Screenings or clinical services will only be offered with appropriate providers.
Health education · Prevention · Community careYOUTH & OPPORTUNITY
Community Business Mentors
A proposed partnership with NYC public schools connecting students with participating business owners and professionals for career talks, entrepreneurship, mentoring, and real-world learning.
Career exposure · Entrepreneurship · MentorshipBuilt with the community, not just for the community. These programs will be introduced in phases with participating members, qualified partners, and school approvals where required. Dates, locations, and participation details will be confirmed as each initiative is organized.
Help shape the community calendar01 / BUSINESS MEMBERSHIP
Make the connection.
Grow from there.
For small businesses, entrepreneurs, independent professionals, service providers, and community organizations ready to be part of a wider network.
BUSINESS MEMBERSHIP
$49.99/ month
Monthly membership for businesses seeking directory visibility, networking invitations, and promotional opportunities. Every paid membership month includes an additional $49.99 in eligible advertising credit—so members receive a defined advertising allocation alongside their membership.
Your $49.99 should be accountable.
Your monthly report will show recorded ad impressions, clicks, click-through rate, placements used, and how your included credit was applied. Want more exposure? You can upgrade with additional advertising spend, shown separately from your membership credit. Results depend on available placements and actual campaign delivery; reach and sales are not guaranteed.
Recurring monthly subscription. Checkout is handled securely by Stripe. You can review payment details before confirming.
What business members receive
- Eligibility to submit a business profile for review and inclusion in the visitor directory
- $49.99 in advertising credit included every membership month, applied to eligible Tourism Board advertising placements; this is promotional credit, not cash or a cash refund
- A monthly advertising report showing recorded impressions, clicks, click-through rate, placements used, and how the included advertising credit was applied
- The option to purchase additional advertising beyond the included monthly credit, with the additional spend and campaign results reported separately
- One guaranteed on-site media coverage visit per membership month, scheduled in coordination with the member; includes a correspondent visit, interview, and written story
- Opportunity for the story to be considered for the East Harlem Tourism Board front page and the interview for WHRL Mood Radio, subject to editorial suitability and scheduling
- Invitations to member networking sessions and opportunities to submit offers and events for editorial review
- Opportunities to request introductions; referrals and sales are not guaranteed
- 15% off eligible Mood Media advertising and production services, including the $49 Mood Business App membership
15%
A PRACTICAL MEMBER ADVANTAGE
More reach for your marketing budget.
Members receive 15% off eligible Mood Media advertising and production services, including WHRL radio commercials, Mood Magazine print advertising, digital advertising, social media promotions, and eligible creative services. The discount also applies to the $49 Mood membership. Third-party expenses and separately priced sponsorships may be excluded; editorial coverage remains subject to editorial standards.
EVERY MONDAY6:00 AMEASTERN TIME
THE WEEKLY NETWORK GATHERING · LAUNCHING NOVEMBER 2026
Monday
Roll Call.
Music. Motivation. Black people backing Black people.
Monday Roll Call is a joyful, supportive space for Black people to celebrate one another, share what they are building, and help each other move forward. We start with great music and encouragement, hear from someone who inspires us, then share the people, ideas, and opportunities that can help our businesses grow. You can join from anywhere.
Every Monday at 6:00 AM Eastern30 upbeat minutes to start your week strong
Black people backing Black peopleCelebrate wins, offer support, share trusted introductions, and make room for new voices
Leave with a next stepMeet someone helpful, find a lead, offer support, or make a plan
THE 30-MINUTE FLOW
The Roll CallIntroduce yourself and your focus for the week.
The Monday SparkA featured leader shares motivation and a practical lesson.
The Opportunity ExchangeShare a referral, request, resource, or collaboration idea.
Make the ConnectionIdentify useful introductions and next steps.
The Monday ChargeClose with one action to move the week forward.
PLANNED MEMBER BENEFIT
Better connections.
Built with care.
The Board is developing a structured opportunity exchange for member referrals and introductions. The shared referral form and member-only board are not yet available; membership does not guarantee referrals or introductions. Contact the team if you would like to help shape this feature.
Discuss the planned Exchange THE OPPORTUNITY EXCHANGE MEMBER NETWORK
Share Match Connect
Privacy matters: contact details should only be visible to the group when the contact has agreed to that sharing. The live referral form and shared member board still need to be built.
02 / STRATEGIC RELATIONSHIPS
Different partners.
Distinct value.
Corporate and destination partnerships are scoped around the relationship, audience, and work involved. Packages below are proposed starting points, with final deliverables agreed before enrollment.
CORPORATE MEMBERSHIP
Invest in relationships.
Build opportunity.
From $2,500 / year
For companies seeking a purposeful connection to Harlem businesses, cultural institutions, community initiatives, and tourism opportunities.
- Corporate member profile with a direct link to the company website and a clear statement of the company’s Harlem priorities
- A written annual activation plan that maps the company’s goals to agreed tourism, business, culture, and community activities
- Priority consideration for sponsor placements across the Board’s destination website and visitor-facing campaigns, subject to the signed scope
- Access to proposed Mood Media amplification across Mood Magazine, WHRL Mood Radio, Mood Television, social channels, and digital destination guides, as contracted
- Campaign-specific links and QR codes where supported, with monthly or quarterly reporting on recorded impressions, outbound clicks, click-through rate, and inquiries where measurable
- Invitations to executive conversations, selected leadership roundtables, and agreed tourism or cultural events
- Facilitated introductions to relevant businesses, cultural institutions, and community stakeholders when appropriate; introductions and sales are not guaranteed
- Options for employee engagement, hosted cultural experiences, and community-facing activations, scoped and priced in advance
- Supplier-diversity and local-business engagement opportunities, subject to participating businesses and the company’s procurement requirements
- A year-end activity and community-engagement summary that distinguishes completed deliverables, measured results, and outcomes that cannot yet be verified
- 15% off eligible Mood Media advertising and production services
Deeper partnership levelsCorporate Partner: proposed $5,000/yearFounding Corporate Partner: proposed $10,000+/yearEvent sponsorships, campaign production, and custom deliverables are scoped separately.
Discuss corporate membership INTERNATIONAL DESTINATION PARTNERSHIP
Connect destinations.
Exchange possibility.
From $5,000 / year
For tourism boards, destination marketing organizations, travel operators, hospitality groups, and cultural institutions exploring meaningful connections with U.S. audiences and partners.
- Destination or organization profile with official visitor resources
- Opportunities to be considered for destination storytelling and spotlights
- Introductions to participating travel, hospitality, cultural, and business partners
- Tourism exchange and reciprocal-promotion planning conversations
- Invitations to international networking and destination discussions
- Annual conversation to map goals and potential collaborative activities
- 15% off eligible Mood Media advertising and production services
Strategic Destination PartnerProposed $10,000–$25,000+ annual scopeMay include a co-developed destination campaign, cultural showcase, trade roundtable, or planned exchange. Travel and production expenses are budgeted separately unless included in writing.
Discuss a destination partnership 03 / DESTINATION & TOURISM MARKETING
Promote places.
Measure the journey.
We work with organizations that bring visitors to places—not only individual businesses. Partnerships can be shaped around a destination, visitor audience, campaign, or regional economic-development goal.
DESTINATIONS
CVBs, DMOs & tourism offices
Connect with new visitor audiences, develop cross-market campaigns, spotlight local experiences, and explore reciprocal destination promotion.
BUSINESS NETWORKS
Chambers of Commerce
Help member businesses become easier for visitors to discover, coordinate local business campaigns, and connect tourism activity with economic-development priorities.
VISITOR EXPERIENCES
Attractions & hospitality
Promote museums, theaters, tours, landmarks, restaurants, hotels, festivals, and cultural experiences through approved listings, editorial, media placements, and trackable campaign links.
MARKETING PARTNERS
Agencies & travel brands
Collaborate on destination marketing, attractions marketing, transportation and rental-car campaigns, sponsored content, and multi-partner visitor journeys.
THE PARTNERSHIP MEASUREMENT FRAMEWORK
Visibility is the start. Evidence is the value.
01Agree on the campaign
Set the audience, approved destinations and offers, official booking or reservation links, campaign dates, and reporting responsibilities.
02Track what EHTB can observe
Report recorded impressions, page activity, outbound clicks, QR scans where instrumented, and inquiries where measurable. These are marketing activity metrics—not bookings.
03Collect partner outcomes
Partners share agreed quarterly totals such as bookings, reservations, ticket sales, offer redemptions, and attributable revenue when available, using reports or aggregated figures.
04Review results together
Quarterly summaries distinguish EHTB-recorded activity, partner-reported outcomes, and independently attributable results. Customer-level personal data is not required.
Measurement depends on the links, booking systems, reporting access, and data each partner can provide. We do not promise a specific increase in bookings or revenue before results are demonstrated.
Discuss a tourism marketing partnershipFLAGSHIP CORPORATE DESTINATION SPONSOR
Make your investment
visible, useful, measurable.
A proposed $50,000 annual campaign for a company seeking more than a logo placement: a coordinated destination-marketing and community-business activation built around agreed deliverables, named placements, campaign dates, and reporting.
Request the flagship sponsorship planBe part of the visitor journey.
Proposed homepage sponsor recognition, a branded lower-third, a 250 × 250 promotional unit, and a clear call to action leading to the sponsor’s approved destination page.
Tell a fuller brand story.
Proposed 30-second commercial placement, sponsored editorial or partner feature, and agreed Mood Television and Mood Magazine exposure, subject to approved creative and editorial standards.
Extend the campaign.
Proposed WHRL Mood Radio promotion and scheduled social distribution, with quantities, dates, creative requirements, and make-good terms set out in the signed schedule.
Connect visibility to opportunity.
Planned opportunities for employee engagement, cultural experiences, local-business introductions, and supplier-diversity conversations, coordinated with relevant participants.
See what people do next.
Campaign-specific links and QR codes where supported, plus a reporting schedule for recorded impressions, clicks, click-through rate, and inquiries where measurable. Bookings and sales are reported only when verified.
Know what was delivered.
A written activation calendar, named deliverables, quarterly review meetings, and a year-end report separating completed work, measured activity, and unverified or unavailable outcomes.
Important: $50,000 is a proposed annual sponsorship level, not a current rate card or guarantee of results. Final pricing, media quantities, exclusivity, partner permissions, reporting, acceptance criteria, and make-good obligations must be agreed in a signed sponsorship schedule before commitment.
ONE NETWORK · MANY MARKETS
East Harlem is our home base.
Connection is our reach.
Local discovery, neighborhood referrals, and community relationships.
Regional tourism, drive-market promotion, and CVB connections.
National visibility, corporate connections, and cross-market collaboration.
International destination relationships and cultural exchange.
HARLEM RENAISSANCE 4.0 · A TWO-WAY INVITATION
African Diasporic Revival
We invite African tourism authorities, cultural institutions, artists, and local operators to tell their authentic stories with us. We will introduce our audiences to their destinations, contemporary cities, heritage, creative industries, and business opportunities—and welcome their artists and cultural voices to Harlem. The goal is mutual benefit: reciprocal promotion, cultural exchange, tourism pathways, and stronger relationships in both directions.
Our outreach vision is 160 countries. That is an ambition, not a claim of existing agreements in every country.
Explore a country partnership