Help Harlem businesses grow.
Connect local businesses with visitors, residents, promotional opportunities, corporate buyers, and one another.
Membership 
A DESTINATION CAMPAIGN · NEW YORK CITY
America’s
Favorite City:
Harlem.
A world of culture, food, music, heritage, and possibility. Start in East Harlem, discover the wider Harlem experience, and meet the people who make it extraordinary.
01 / AMERICA’S FAVORITE CITY: HARLEMDiscover. Connect. Create opportunity.
THE RECOMMENDED CULTURAL GUIDEMOOD MAGAZINELIVE YOUR MOOD
YOUR HARLEM COMPANION
Don’t just visit Harlem.
Experience it with Mood.
The East Harlem Tourism Board recommends Mood Magazine as its cultural guide to discovering Harlem. Explore events, local businesses, dining, arts, culture, and experiences in the Mood app, then turn inspiration into your next visit.
THE OCTOBER ISSUE · NO. 003New York at Dusk$9.99 · SHOP THE ISSUE
THE BUSINESS ENGINE · THE CULTURAL MOVEMENT
Harlem Renaissance 4.0
Your story. A wider world.
Sixteen cultural and business communities. One connected storytelling network. Choose the franchise that fits your work and discover how your story can connect with new audiences, collaborators, and destinations.
Explore the 16 franchises
01 / 16Interior DesignDesigners, decorators, and creative spaces.Explore franchise 
02 / 16Black BrideBridal fashion, planners, beauty, and venues.Explore franchise 
03 / 16CuisineChefs, restaurants, and food traditions.Explore franchise 
04 / 16FashionDesigners, stylists, and independent labels.Explore franchise 
05 / 16Noir FilmFilmmakers, actors, and screen storytellers.Explore franchise 
06 / 16PhotographyPhotographers and visual storytellers.Explore franchise 
07 / 16LiteratureAuthors, poets, publishers, and booksellers.Explore franchise 
08 / 16Live WellWellness, movement, and healthy living.Explore franchise 
09 / 16BeautyBeauty professionals, salons, and makers.Explore franchise 
10 / 16DanceDancers, choreographers, and studios.Explore franchise 
11 / 16BusinessFounders, professional services, and innovators.Explore franchise 
12 / 16Surviving HarlemElders, historians, and living neighborhood memory.Explore franchise 
13 / 16Black TravelHotels, guides, tour operators, and destinations.Explore franchise 
14 / 16FaithFaith communities, service, and spiritual culture.Explore franchise 
15 / 16Motivational SpeakingSpeakers, thought leaders, and changemakers.Explore franchise 
16 / 16LGBTQI+LGBTQI+ artists, businesses, advocates, and community.Explore franchise A STOREFRONT & SPONSORSHIP INITIATIVE
EHTB · BUSINESS & CULTUREMADE IN
HARLEM.
Local roots. Bigger possibilities.
Put Harlem’s business stories in the storefront.
Made in Harlem is an East Harlem Tourism Board campaign that promotes Harlem Renaissance 4.0 franchises and participating businesses through storefront visibility, public-facing features, and the wider Mood Media network.
The initiative also creates a clear way for corporations and institutional partners to support entrepreneurship, neighborhood commerce, and the next generation of Harlem business stories.
OUR PURPOSE — 001
EAST HARLEM, NEW YORK CITYTourism should do more than bring people here. It should help opportunities stay here.
We connect the people who make Harlem extraordinary: local businesses, cultural institutions, visitors, property owners, investors, and corporate partners.
Our work turns attention into opportunity, bringing businesses new audiences, connecting available storefronts with entrepreneurs, and building tourism partnerships that help Harlem’s economy thrive.
Explore our economic pathwaysLUXE TRAVEL · HARLEM RENAISSANCE 4.0
Our passion for travel reaches beyond Harlem.
We love exploring Harlem and our sister cities across the United States and abroad—and sharing the Black stories that make each destination extraordinary. Travel is an invitation to exchange culture, discover new voices, and build relationships that open doors for our communities.
THE FIRST LUXE TRAVEL EPISODE
Daytona
Come along as LUXE Travel begins the journey—celebrating destinations, experiences, and the stories that connect us.
HARLEM RENAISSANCE 4.0
Bringing the Harlem vibe to the world.
We are building opportunities for artists, entrepreneurs, and businesses to grow their brands in Harlem, in our sister cities, throughout the United States, and abroad. By sharing our stories and connecting our members with new audiences and markets, we aim to build economic opportunity and a lasting global community.
Build with our communityKEEP EXPLORING
There’s more to watch.
Travel is just one part of our story. Explore original programming celebrating culture, conversation, performance, and Black enterprise.
RESTAURANT PARTNERS
Let the world discover your table.
Black-owned and international restaurants can book a single $575 travel-show episode or join for $49.99 a month to get featured throughout the year.
FROM CONNECTION TO OPPORTUNITY
Build the relationships.
Open the pathways.
Turn visitor interest into customers, partnerships, new storefronts, and investment.
CONNECTIONS THAT TAKE OFFEvery introduction can open a new route.
Put vacant spaces on the opportunity map.
Build relationships with commercial brokers, landlords, and property owners to identify available storefronts and connect them with businesses seeking a Harlem location.
Build a network of destinations.
Develop relationships with CVBs, chambers, and tourism boards to exchange stories, create cross-destination promotions, and encourage travel in both directions.
Make the right introductions.
Help corporations, investors, and national brands discover relevant Harlem opportunities through trusted local relationships and informed introductions.
BEYOND VISIBILITY · BUILDING INTELLIGENCE
Know the audience.
Grow the opportunity.
Understand what visitors want, where interest is growing, and which opportunities deserve attention. We will share verified results, not inflated promises.
DISCOVERYINTERESTACTIONMEASURED IMPACT
What draws attention?
Track which neighborhoods, business categories, stories, listings, and campaigns people explore, using aggregated engagement data.
What sparks action?
Measure itinerary saves, event interest, map interactions, partner referrals, offer clicks, and other clear signs of customer interest.
When does demand move?
Study broad traffic patterns by day, season, campaign, and content category to help partners plan promotions and staffing.
Where is the opportunity?
Combine platform performance with licensed or public economic data to identify gaps, partnership opportunities, and areas for further research.
THE DESTINATION ENGINE
More than a website.
A network that moves a destination.
One connected destination platform: inspire a visit, make the plan, connect with local businesses, and build partnerships that create value for Harlem.
MEET THE PEOPLE BEHIND THE PLACELocal businesses.
Local businesses.
Real people. More opportunity.
From the neighborhood table to creative studios and independent shops, tourism should help visitors discover the people who make East Harlem special.
Explore local resources
01 / DESTINATION MARKETING
Discover Harlem
Campaigns, photography, stories, food, heritage, performance, and reasons to visit now.
Explore the destination 02 / VISITOR SERVICESExperience Harlem
Build an actionable visit around itineraries, events, local businesses, and cultural experiences.
Plan a visit 03 / COMMERCIAL PARTNERSHIPSDo business in Harlem
Explore promotional placements, partner profiles, sponsorships, referrals, and reporting opportunities.
Become a partner 04 / GROUP TRAVELBring the world to Harlem
Start conversations about group experiences, educational visits, tours, events, and co-branded campaigns.
Propose an experience 05 / PRESS & CIVIC RELATIONSAdvocate for Harlem
Request media information or open a conversation about tourism priorities and community collaboration.
Contact press & civic relations 06 / TOURISM INTELLIGENCEMeasure Harlem’s momentum
Understand the proposed measurement framework and how verified results will be reported transparently.
See the measurement frameworkMEASUREMENT FROM DAY ONE
Evidence before headlines.
We will distinguish campaign exposure from engagement, inquiries from bookings, and attributable transactions from estimated economic effects. Public reporting will be published only when source data is available and verified.
Illustrative reporting categories, not current results. The platform does not yet claim verified campaign totals or economic impact.
Organizational disclosure: East Harlem Tourism Board is presented as an independent destination initiative. References to other organizations, businesses, and cultural institutions do not imply sponsorship, endorsement, or formal affiliation unless expressly stated.
FIND YOUR EAST HARLEM
Come for one thing.
Discover so much more.
From a favorite neighborhood table to a night of live performance, let curiosity lead the way.
01EXPLORE
Eat & Drink
Find the neighborhood’s tables, bakeries, cafés, and flavors.
02EXPLORE
Arts & Culture
Meet the artists, institutions, and spaces shaping the scene.
03EXPLORE
Music & Performance
Make room for live music, dance, theater, and the unexpected.
04EXPLORE
History & Heritage
Explore the stories, landmarks, and living traditions of East Harlem.
THE VISITOR DIRECTORY
Real places.
Ready to explore.
Search the full visitor directory for hotels, restaurants, museums, cultural destinations, tours, and neighborhood resources. Listings link to official provider information; confirm current hours and availability before travelling.
Search the full visitor directory01 / STAY
Places to stay
East Harlem has a limited number of visitor accommodations, so this directory distinguishes neighborhood stays from nearby hotels.
NEARBY · UPPER EAST SIDE
Visit website Courtyard by Marriott New York Manhattan / Upper East Side
410 East 92nd Street, New York, NY 10128
A Manhattan base near East Harlem and Museum Mile.NEARBY · UPPER EAST SIDE
Visit website voco The Franklin New York
164 East 87th Street, New York, NY 10128
A boutique-style hotel near Museum Mile and the Upper East Side.NEARBY · CENTRAL HARLEM
Visit website Renaissance New York Harlem Hotel
233 West 125th Street, New York, NY 10027
A full-service hotel near the Apollo Theater and Harlem cultural destinations.NEARBY · CENTRAL HARLEM
Visit website Aloft Harlem
2296 Frederick Douglass Boulevard, New York, NY 10027
A contemporary hotel in Central Harlem.NEARBY · WEST HARLEM
Visit website The George Manhattan, Tapestry Collection by Hilton
412 West 126th Street, New York, NY 10027
A design-forward hotel near Morningside Park and Harlem cultural destinations.NEARBY · CENTRAL HARLEM
Visit website Harlem Flophouse
242 West 123rd Street, New York, NY 10027
A small guesthouse in a historic Harlem townhouse. Review room details and amenities before booking.NEARBY · EAST HARLEM / CENTRAL HARLEM EDGE
Visit website The Park Ave North
65 East 129th Street, New York, NY 10035
A small hotel north of East Harlem for visitors comparing uptown stays.NEARBY · THE BRONX
Visit website Wingate by Wyndham Bronx/Haven Park
2568 Park Avenue, Bronx, NY 10451
A nearby Bronx option for travelers comparing accommodations across the Harlem River.Cached listings are shown while the live directory refreshes. Confirm current details with each provider before travelling. Suggest a correction.
02 / ARTS & CULTURE
Art, ideas, and living culture
LATINE & LATIN AMERICAN ART
Plan your visit El Museo del Barrio
1230 Fifth Avenue at East 104th Street, New York, NY 10029
Exhibitions, collections, bilingual programs, and neighborhood cultural guides.NEW YORK CITY HISTORY
Visitor information Museum of the City of New York
1220 Fifth Avenue at East 103rd Street, New York, NY 10029
Exhibitions, talks, family programs, and stories of the city.COMMUNITY ARTS & PERFORMANCE
Explore listing Julia de Burgos Cultural Center
1680 Lexington Avenue, New York, NY
Check the center’s current program and event details before visiting.03 / HISTORY & HERITAGE
Walk the neighborhood’s stories
Use these starting points to explore El Barrio’s art, public history, and cultural landmarks.
SELF-GUIDED NEIGHBORHOOD GUIDE
Explore the guide El Barrio: Around the Block Tours
Explore murals, gardens, public art, and community landmarks around East Harlem.
PUBLIC ART & STREET CULTURE
Neighborhood context Graffiti Hall of Fame
East Harlem public-art landmark; check current access and local guidance before planning a visit.
04 / MUSIC & PERFORMANCE
Find the next performance
Schedules change throughout the year. Check the live venue or event calendar before making plans.
THEATER & BLACK STORYTELLING
Visit theatre website National Black Theatre
2031 National Black Theatre Way, East Harlem, New York
Check current productions and visitor access as the organization develops its new cultural facility.HARLEM THEATER & LIVE ENTERTAINMENT
Explore the Apollo The Apollo
253 West 125th Street, New York, NY 10027
Explore performances, tours, and the history of a landmark Harlem stage; check the official calendar before visiting.LIVE EVENTS & CULTURE
Explore Mood events New York events on Mood
Browse current events, cultural experiences, and neighborhood happenings from Mood Magazine.
05 / EAT & DRINK
Discover local flavor
Search restaurants, bakeries, cafés, and neighborhood favorites in the visitor directory. Open each official business link to confirm menus, hours, and ordering details.
THE NEIGHBORHOOD TABLE
Search dining listings From neighborhood favorites to global flavors
Search local dining options in the visitor directory, then use each business’s official website to confirm current menus, hours, and reservations.
06 / LOCAL BUSINESSES
Meet the people who make the neighborhood
Search local businesses and dining options in the visitor directory. Business owners can submit official details for consideration so the guide becomes more useful and accurate.
FOR VISITORS & BUSINESS OWNERS
Browse local businesses Discover a business. Start a connection.
Search current visitor resources here. Owners can contact the directory team to submit official details for consideration; listings do not imply sponsorship or guaranteed placement.
Directory status: an evolving visitor resource. Listings may be under review and do not imply sponsorship, endorsement, or formal partnership. Business owners and cultural organizations can submit corrections through the directory contact.
THEN. NOW. ALWAYS.HARLEM RENAISSANCE · A LEGACY THAT LIVES ON
A movement that changed culture.
A legacy still moving the world.
In the 1920s and 1930s, Harlem became a defining center of Black creativity, with writers, musicians, artists, thinkers, and performers reshaping American culture and influencing the world.
That story did not end. Discover the heritage, institutions, live performances, neighborhood businesses, and contemporary artists carrying Harlem’s cultural legacy forward today.
ART & LITERATUREJAZZ & PERFORMANCEHERITAGE & TODAY
NEW YORK, ALWAYS IN MOTIONTHE OFFICIAL CULTURAL GUIDE
Stories worth
stepping into.
Mood Magazine is the recommended cultural guide for discovering Harlem. Explore stories here, then open the Mood app for events, businesses, and experiences to help plan your visit.
The live story feed is taking longer than expected. Read Mood Magazine now.
YOUR VISIT STARTS HERE
Make a day
of discovery.
First visit or longtime New Yorker, start with an idea and let the neighborhood fill in the rest.
A FIRST LOOK
East Harlem, at your own pace
A flexible neighborhood day built around local food, a cultural stop, a walk, and a little time to wander.
- 01 Start with something delicious
- 02 Make time for art and history
- 03 Stay for the music, conversation, or evening show
A LOCAL DESTINATION. A WIDER WORLD.
Wherever you’re coming from, there’s a way in.
Your next neighborhood day out.
Build a day around food, art, music, and local discoveries—right here in the city.
Explore this pathwayMake East Harlem part of the journey.
Plan a cultural excursion, group visit, or weekend in New York City.
Explore this pathwayCome for the story. Stay for the experience.
Explore heritage, neighborhood culture, performances, and one-of-a-kind local businesses.
Explore this pathwayA New York story worth traveling for.
Discover the people, flavors, and cultural connections that make this neighborhood distinct.
Explore this pathwayWHAT'S HAPPENING
Put it on
your calendar.
New York City events and experiences, brought together to help you plan your Harlem visit.
Explore all events in the Mood appA LONG-TERM NETWORK-BUILDING STRATEGY
The 500
Circle.
Five circles. Five kinds of influence. One connected effort to elevate East Harlem through destination partnerships, civic leadership, business, professional expertise, and global food culture.
Destination Partners
CVBs, tourism boards, and destination marketing organizations connecting places, visitors, and stories.
Civic Leaders
Elected officials and civic leaders supporting cultural visibility, neighborhood vitality, and economic development.
Business & Corporate Partners
Businesses, corporations, hospitality brands, and institutions contributing expertise and opportunity.
Fortune 500 Professionals
Black professionals serving as advisors, mentors, and industry experts in their personal capacities—not as official representatives of their employers.
International Restaurants
Restaurants representing the world’s cuisines, connecting food, culture, travel, and storytelling.
FOUNDING-CIRCLE INTEREST
Let’s start a conversation.
Tell us who you are and which circle best fits your work. Your information will be used to review your inquiry and contact you about potential participation.
MEMBERSHIP THAT MOVES WITH YOU
Join in Harlem.
Connect beyond it.
Membership connects businesses to destination storytelling, visitor discovery, tourism relationships, and promotional opportunities beyond a local listing. Through our media relationship with Mood, participating businesses can extend their stories across culture, travel, and community channels.
Business membership: $49.99/month. Explore our 16 cultural and business franchises to see how a member’s story can travel across the network.
WHY CORPORATIONS PARTNER
Curated employee outings and cultural experiences
Distinctive hospitality for clients and visiting executives
Connections to local vendors and neighborhood businesses
Community investment with measurable, agreed outcomes
CULTURE HAS A HOME · INFLUENCE WITH PURPOSE
People of Harlem.
Inviting artists, entertainers, athletes, authors, civic voices, and distinguished professionals with Harlem roots to help the world discover the borough that helped shape them.
Become a founding ambassadorTHE AMBASSADOR INITIATIVE
Let the people who know Harlem best help tell its story.
Through a voluntary endorsement, a short video message, a social post, or participation in a destination campaign, ambassadors can invite new audiences to experience Harlem’s culture, history, food, music, and neighborhood businesses.
Share your Harlem storyCelebrate the people and places that shaped you.
Reach new audiencesBe featured across East Harlem Tourism Board and participating media channels.
Turn attention into opportunityHelp direct visitors toward local businesses, cultural institutions, and community experiences.
We are currently inviting founding ambassadors. No person or organization is represented as an endorser until they have formally agreed to participate.
BANK BLACK · BUILD COMMUNITY WEALTH
Put your money
in the community.
Explore Black-owned banks and financial institutions supporting personal banking, business growth, and community investment. Visit each institution's official website to learn about its services, locations, and eligibility.
A community resource directory. Listing a bank here does not imply sponsorship or a formal partnership with the Board.
“At the bottom of education, at the bottom of politics, even at the bottom of religion itself, there must be for our race, as for all races, an economic foundation, economic prosperity, economic independence.”
Booker T. Washington · Atlanta Exposition Address, 1895
CARVERFEDERAL SAVINGS BANKHARLEM · NEW YORKVisit bank website ◉ OneUnitedBANKBOSTON · LOS ANGELES · MIAMIVisit bank website LIBERTYBANK & TRUSTMULTI-STATE COMMUNITY BANKVisit bank website CITIZENS TRUSTBANKATLANTA · GEORGIAVisit bank website HARBORBANK OF MARYLANDBALTIMORE · MARYLANDVisit bank website CITY FIRSTBANKWASHINGTON, D.C. · LOS ANGELESVisit bank website INDUSTRIALBANKWASHINGTON, D.C.Visit bank website FIRST
INDEPENDENCEBANKDETROIT · MICHIGANVisit bank website
INDEPENDENCEBANKDETROIT · MICHIGANVisit bank website
CULTURE IN MOTION · EVENTS ACROSS NEW YORK
More than a destination.
A stage for the city.
We are developing a network of partner locations throughout East Harlem and New York City where food, music, culture, and community can bring people together. Restaurants, cultural institutions, theaters, hotels, galleries, rooftops, community spaces, and outdoor venues can help host the experiences.
FOOD · WINE · CULTURE
CULINARY DESTINATIONS
Discover World Cuisine
A food and wine festival celebrating Black-owned and international restaurants, chefs, culinary traditions, and the stories behind the table.
RESTAURANTS & HOSPITALITYLIVE PERFORMANCE · TOURING
MUSIC ACROSS COMMUNITIES
Color of Music Concert Tour
A concert series celebrating the breadth of Black music and its global influence, connecting performers, audiences, and host venues across New York.
THEATERS & PERFORMANCE SPACESBUSINESS · CONNECTION
NETWORKING WITH PURPOSE
Monday Roll Call & Member Mixers
High-energy Monday mornings where Black professionals celebrate one another, share motivation, exchange trusted referrals, and help each other grow.
JOIN THE ONLINE COMMUNITYBECOME A HOST LOCATION
Have a space that brings people together?
We welcome conversations with restaurants, event spaces, theaters, cultural organizations, hotels, galleries, and outdoor venues across East Harlem and the five boroughs. Let's explore a fit for your location, audience, and calendar.
Event titles represent planned program concepts. Host locations and dates will be announced as partnerships are confirmed.
ONE MEMBERSHIP · A WIDER WORLD
Start in Harlem.
Reach the world.
East Harlem Tourism Board membership is designed to extend your visibility beyond a local listing. We are building a connected network of regional tourism partnerships, national relationships, and international destination collaborations to help members reach new audiences and opportunities.
YOUR MEMBERSHIP OPENS PATHWAYS
Local roots. Regional routes. National connections. Global possibilities.
IN HARLEM
Local discovery
Visibility among neighborhood residents, visitors, cultural institutions, and local business networks.
2–5 HOURS AWAY
Regional reach
Build pathways through regional CVBs, destination marketing organizations, chambers, and drive-market partnerships.
ACROSS THE U.S.
National connections
Introduce Harlem businesses and experiences to wider audiences through tourism networks, corporate relationships, and media amplification.
AROUND THE WORLD
International partnerships
Develop destination-to-destination relationships that exchange stories, visitors, cultural experiences, and business opportunities.
GLOBAL PARTNERSHIP VISION
160 countries in our outreach vision
Our goal is to build relationships across the world. The 160-country figure represents our outreach ambition, not a claim that partnerships are already in place in every country.
THE MOTHERLAND · A PARTNERSHIP OF RECIPROCITY
Africa tells its own story.
We invite African tourism authorities, cultural institutions, artists, and local operators to co-create the story with us. We will help introduce our audiences to their destinations, creative voices, heritage, contemporary cities, and business opportunities—while welcoming their artists and stories to Harlem. Shared storytelling. Shared audiences. Opportunity in both directions.
Explore a country partnershipTRAVEL, HOSPITALITY & OUTDOOR MEDIA
HARLEM ARTS, CULTURE & MEDIA
MEDIA SPONSORLogos identify the organizations and brands featured in this visitor and cultural ecosystem.
A WORLD OF CULTURE, BEAUTY & POSSIBILITY
The world is extraordinary.
From Harlem to the world, discover the places, people, design, and living culture that make every journey worth taking.
01
Africa, in all its brillianceLuxury escapes · Living culture · New perspectives20 curated image slots · swipe to explore
02
Europe, beyond the postcardBeautiful hotels · Historic streets · Art, design & food20 curated image slots · swipe to explore
03
New York, neighborhood by neighborhoodHarlem · The Bronx · Brooklyn · Manhattan · Queens · Staten Island20 curated image slots · swipe to explore
THE NEIGHBORHOOD, IN YOUR INBOX
Get in the
Harlem mood.
